FOR SOME REASON, PRINGLES REALLY WANTS TO RENAME THIS SPIDER AFTER THEM
This is pretty unusual. I’d never really think of spiders when I’m eating Pringles potato chips. Or considering which of the now too many flavors of them to buy in the store. But now, I just may do that every single time! Because Pringles wants to rename the Kidney Garden Spider the Pringles Spider. And because? Well, just look at that picture. It’s not a deep fake or satire. That’s an actual picture of the spider! The only thing I can’t figure out is why it took Pringles so long to make the association! But they have, at last. And they see a major marketing opportunity.
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And, well, it’s been a while since the old icon has been on their potato chip cans. That mustache has been gracing their cans since 1968. Evidently, no one really knows about the kidney garden spider much outside of the arachnid fan community. There is, of course, now an online petition that already has more than a few signatures to make the name change. To spice it up, so to speak, Pringles will give away 1,500 cans to the 1st 1,500 people who sign. If the arachnid community officially recognizes the change, of course.
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But the potato chip reps are going all in beyond the online petition. They are also reaching out to 10 “spider” organizations, including the International Society for Arachnology. But the kidney spider has had its name for longer than Pringles has touted their mustache man, going back to 1886. The spider is a native to Southeast Asia, including Thailand, Singapore and Vietnam. But potato-chip-o-phobia aside, this is just the latest branding stunt Pringles is pursuing. They’ve already been selling NFTs and candles. They’re also splitting into 3 distinct companies, only one of which will still focus on shacks.