Molly is bad, except when Miley Cyrus uses it
I was a teenager when I first learned about Molly. At the Summer Camp Music Festival in Chillicothe, IL, I joined a crowd of kids looking to experiment with drugs and weird music. Camping with my brother, cousin, and friend Molly, we had no idea we were traveling with someone named after pure MDMA. I wasn’t interested in Ecstasy since I primarily associated it with people I didn’t want to hang out with. So we took magic mushrooms in the woods and immediately lost our hallucinating friend. Walking through a festival of drugs and music, we yelled “Molly!” into crowds of intoxicated pushers. And let me tell you, people had a lot of information for us.
We found the human Molly, and I went on to forget about the other Molly until this year. Over the past few months, Molly has become one of the most topical drugs not applied to skin. From Miley Cyrus’s “We Can’t Stop” to the recently canceled Electric Zoo Festival, Molly has been everywhere lately. What was once something I didn’t know about as a teen is now something my mom can learn about from Hannah Montana and the news. Like it or not, Molly has been mainstreaming.
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Miley Cyrus became the media-mandated spokesperson for the drug after her song “We Can’t Stop” was released. She went on to execute a controversial performance at the VMAs and worry fans, The Guardian and Elton John. Elton John called her a “meltdown waiting to happen,” while The Guardian questioned her mental stability as a result of such drug use. But she also has had two records in the top 20 and the net worth of $150 million. Sure, she may cry on stage post breakup, but she also takes the healthy road of hugging her mom afterward. When we see a star in trouble, their career is often simultaneously suffering. Success is no longer sustainable as a result of instability. What’s happening with Miley Cyrus’s career is anything but that. While “Miley Cyrus on drugs” became one of the most popular search engine terms, few have questioned the other possibility: is Miley trying really hard to convince us she’s on drugs? What many are quick to call a downward spiral seems like more of an obvious power move.
It’s plausible that Cyrus knows very little about MDMA. Her music video for “We Can’t Stop” looks more like a marketing report on what people on drugs look like, rather than an actual rave. The melody of the song itself doesn’t reflect the faster-paced electronic music associated with rave culture. Someone on Molly would hear it and wonder when it picks up, but then likely say something super empathetic about Miley and her dancing bears. People will believe you’re addicted to a drug you don’t understand if you just wear a onesie and stick your tongue out. Seriously, what type of substance abuse results in that specific facial expression? Let’s not be fooled, her drug of choice is attention. This also explains all the twerking.
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This isn’t the first time Cyrus has beaten the public over the head with the fact that she’s grown and she can do what she wants to. Back in 2010, appropriately on her 18th birthday, she was in trouble for hitting a bong of salvia. This video was harmless enough to come with little career repercussions, and even helped to push her image to where it is now: an artist who likes doing drugs sometimes. If that old bong video was not leaked on purpose it still served a purpose. We get it, Miley, you’re an adult. But if you did not put that video out there intentionally, you need an intervention more for your terrible friends than anything else.
Cyrus’s recent behavior is nothing new. It’s an extension of past attempts to convince people she’s mature by acting like a teenager. The only difference is now it’s really working. Molly and Miley are a marketing team that has been manufactured, contrived and ultimately effective. They are a couple that makes sense from a moneymaking perspective. The drug and the artist are rebranding simultaneously. They’re both broadening in popularity, but one’s image is softening while the other’s is hardening. Molly is saying, “I’m pure and rarely harmful, and only on accident.” While Miley is saying, “I don’t care about influencing your stupid kids.”
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Whether or not the explosion looks fake, Cyrus has effectively demolished her former Disney image. Forbes recently called her branding “revolutionary” following her VMA performance. She’s crafted her rebellion and drug use so carefully that it is hard to believe she’s ruining her life with them. She’s successfully manipulated a media drawn to falling stars, in order to elicit the same attention while rising. That is pretty intelligent for someone who can’t even pretend to be on MDMA the right way.
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