GUCCI FEELS SHAME AFTER OBVIOUS RACIST CRITICISM, PULLS BLACKFACE SWEATER
So here’s the deal. Blackface is bad. It isn’t good. But in fact, the idea that it was ever good or slightly ok is a big problem. It’s that nail sticking out of the racist wall that keeps catching on passersby. You know, that racist wall we whitewashed but it still under all that…paint. So it’s not really ok to know that super fashion icon behemoth Gucci made a blackface sweater. But no, you’re right. We really should call the thing a jumper. So yes, Gucci never advertised the thing as a black face jumper. But they really didn’t have to. Plus, the damn thing cost $890! So they know who they are selling to. Duh.
BALACLAVA BLACKFACE JUMPER ONLY GOT NOTICED AFTER VIRGINIA POLITICS, BLACKFACE OUTRAGE
So as you can see from the picture, the “balaclava jumper” could pull up to cover the bottom of your face. But the tell-tale sign was the red cut out around the mouth. Blackface! It is not to be denied. It is a luxury item blackface balaclava/jumper/sweater for a particular clientele. So when pictures went a little viral on social media, people got critical. Because it “resembled blackface.” But that’s like saying a white supremacist resembles a white person. Damn right! So Gucci removed the sweater from the market and apologized for any offense caused. I love that kind of passive language.
GUCCI GOES ALL CORPORATE DAMAGE CONTROL, LEARNING MOMENT SPIN TO NOWHERE
What passive language? Well, “any offense caused.” In other words, they’re not apologizing for selling a high-end blackface sweater. They’re apologizing to anyone who may have made the insane leap to think it might possibly have been slightly totally absolutely racist. Get it? Then comes the next best automatic, standard corporate marketing step. Gucci announced that this whole situation would now be turned “into a powerful learning moment for the Gucci team.” But they’re also totally now committed to increasing diversity.
So that’s great! You should totally learn to hire a minority fashionista marketing wiz who can remind you not to sell obvious racist stereotypes that have been offensive for 2 CENTURIES.