MERCEDES-BENZ GOES THERE: SUBSCRIPTION BASED SPEED FOR THEIR CARS NOW AVAILABLE
I suppose it was inevitable. But I remain nonplussed at the news that modern cars are going the way of the mobile phone app. As cars get more complex, so do our relationships to driving. Almost all cars now have a computer in them these days. And they control almost everything in their respective vehicles. Even manually controlled things like seat warmers are now just another feature that operates thru a car’s computer system. But things have just changed, and not for the better. Mercedes-Benz has now launched a new subscription bases service: power and speed.
PAY BY THE MONTH OR THE YEAR, BUT IF YOU WANT MORE SPEED FOR YOUR MERCEDES, PONY UP
So if that sounds a little strange, you are stuck in the past. Now, you may have enough money to buy a luxury car. But you may not want to spend that “little” extra to get all that your car has under the hood. But if you do want it, you’ll have to pay a monthly or yearly subscription fee to enjoy all that you already paid for. That sure sounds like an app to me! But if you want to drive your Mercedes a little faster, just click on the button and buy an extra 60 or 80 horsepower to get it. And yes, that will cost you a dollar for every horsepower, every month.
SUBSCRIPTION POWER AND SPEED OPTION FOR MERCEDES-BENZ OWNERS IN NORTH AMERICA
The subscription service is available to Mercedes-Benz owners in North America who want a little more of what they already have, but don’t fully possess. If you get the extra power, your car will get an extra second faster on it’s 0-60 acceleration. That’s nothing to sneer at, if you’ve ever enjoyed a car that goes that fast in 8 seconds or less. Your personal rocket will suddenly feel like NASA boosted your car, but not with the lowest-bidder engineering. But it makes me sad, and I hope as a business move it fails miserably and utterly.
Why? Because in a few years, there will be a host of cars that have tiered attributes, all under the hood of a car you’ve already bought. And that, frankly, sucks.