FACEBOOK IS NOW THE OFFICIAL MONEYMAKING DELIVERER OF PROPAGANDA TO THE RIGHTWING
So we all know that Facebook has become a cesspool of, well, lies. Mark Zuckerberg has made himself one lean (not really), mean (totally), marketing machine. So sure, he stole the template from what is now modern media. Give your audience what they want! That’s why Fox News is now competing to out crazy the crazy. Who else will watch them who isn’t already addicted to an alternate reality? But a recent study of Facebook at New York University has made it official. Rightwing propaganda does the best of all others on Facebook.
IS THE RIGHTWING NOW ADDICTED TO LIES ON FACEBOOK? PROPAGANDA SELLS WELL
But what about the Leftwing? I’d imagine a shrug, which seems appropriate. But to be clear, the researchers weren’t looking at propaganda, exactly. They were looking at which audience, or demographic, tended to get more involved with misinformation. And the rightwing is all over that like flies on- well, on something that attracts flies. So what does involved mean? It means engagement, in a social media sense. Liking a post (or comment), sharing a post, and making comments are all engagement. And the rightwing does a LOT of engagement with posts, “articles” and the like that many could only describe as propaganda.
ANGRY FOLKS IN THE RIGHTWING WANT MORE CONTENT TO STAY ANGRY, COME BACK FOR MORE
But this rightwing engagement with propaganda is making Facebook money. Because the more time people spend on Facebook, the more marketing Facebook sells. And people in the rightwing consume misinformation as content faster than any other group. And that’s saying something. So all the misinformation out there that convinced people to storm the Capitol? Facebook made money on that. And it still is. So this idea that Facebook is bad for Democracy seems spot on analysis. Hey, their business model is to present people with incredibly strategic ads. And if there is now a large demographic that wants to consume propaganda lies that only make them angrier, and then consume some more, Facebook is there to make money getting it to them!
So the rightwing is angry. The only thing the leftwing can do is shrug. What else is there to do? Well, besides break up Facebook?